Original research on AI citations for real estate
Studies, methodology, and field observations from the AgentCite citation monitor. No marketing fluff — just the data, the methods, and what we do about what we find.
- 2026-05-17 · Phil Buendia
Why Zillow Premier Agent Spend Is About to Get Less Valuable
A simple thought experiment about where buyer attention is moving in 2026, why ZPA economics worked, and what changes when buyers start their search in ChatGPT instead of Zillow's app.
- 2026-05-17 · Phil Buendia
What Is Generative Engine Optimization (GEO) for Real Estate?
A practical definition of GEO, how it differs from SEO, why it matters for real estate agents in 2026, and the five signals that drive whether an LLM names you.
- 2026-05-17 · AgentCite Research
State of AI Citations in Real Estate — 2026 Q2 Research Report
50-query, two-model, five-metro study of how often ChatGPT and Claude correctly name real US real estate agents. Open dataset, full methodology, replicable.
- 2026-05-17 · Phil Buendia
50% of the Real Estate Agents ChatGPT Recommends Don't Exist
We ran 50 LLM queries across five major US metros to find out who AI names when buyers ask for the best agent. Roughly half the names are hallucinated. The other half is everything.